How to Start a Sportsbook


A sportsbook is a gambling establishment that accepts bets on various sporting events. It used to be that the only legal sportsbooks in the US were in Nevada, but after a 2018 Supreme Court decision, they have become available in many states and can be accessed online as well. The way a sportsbook makes money is the same as any other bookmaker, by setting odds that guarantee a positive return over time. This is why it’s important to always check the odds that a sportsbook offers, and compare them with those of other sportsbooks before placing your bet.

The sportsbook industry is highly regulated and has strict standards in place to prevent problem gambling and underage betting. This includes offering age-restricted games, limiting the number of bets per day, and requiring a minimum deposit amount. In some cases, the sportsbook must also provide a helpline for gamblers. Some sportsbooks also have a Responsible Gambling program that encourages responsible gaming by providing warnings, betting limits, daily caps, and other anti-addiction measures.

To start a sportsbook, you will need a detailed business plan and access to sufficient capital. The amount needed will be influenced by licensing costs, monetary guarantees required by the government, and the expected bet volume. It’s also advisable to have enough cash to cover any losses for the first few months. This will help you avoid bankruptcy.

In order to attract new customers, you need a robust platform that provides an extensive selection of betting markets with competitive odds. It’s also essential to offer transparency, fair bonuses, and first-rate customer service. These features will ensure that your customers stay with you and will recommend your brand to others.

A sportsbook should also have a secure website and mobile app. This will protect your customers’ personal information and prevent them from being scammed. A reliable payment system is also important, and you should provide multiple options. These include credit cards, eWallets, and prepaid cards. You should also have a live chat feature and support team to answer questions promptly. In addition, you should offer customer service in multiple languages to accommodate a diverse population.